About Us

The STEER company


Dr Simon Walker

DProf, MTh, MA Oxon, BTh, MBPsS

Simon is company CEO and an applied cognitive biologist whose major work has involved pioneering the description of steering cognition, over the course of 17 years applied research from 1999. Simon has been engaged as a consultant to improve the steering cognition in leaders of large organisations, including Accenture, KPMG, PWC, government and charitable sector organisations. He leads STEER'S research programme into steering cognition.

Simon has written numerous books and papers including an influential trilogy on the effects of steering cognition biases in leadership. His undergraduate studies at Oxford University were in Biological Science. He also holds MTh and BTh degrees. His doctorate was awarded for his contribution to professional fields of leadership & education. He is an Honorary Fellow at Bristol Graduate School of Education, an accredited executive coach and a qualified member of the British Psychological Society.

Dr Jo Walker, CSO

DProf, BA Hons, QTS, Adv Exec Diploma

Jo is CSO and the author of AS Tracking and the Footprints curriculum. She left a 25 year OFSTED outstanding teaching and advisory career in the state sector to found STEER Education in 2010 with Dr Simon Walker.

She was an academic deputy head in a large inner city state school and before that, an award-winning BESD advisor. She has worked as a consultant to many secondary and primary, day and boarding schools. She holds a BA in English and a Prof Dip in Executive Coaching. Her doctorate was awarded for her pioneering contribution, by her development of AS Tracking, to the professional field of adolescent self-regulation in education.


The STEER executive is composed of experienced Directors responsible for the strategic, operational, ethical and financial management of the company. The executive is advised by domain experts including the following

  • Professor Rose Luckin, STEER AI Ed Tech Advisor, Professor of Learner Centred Design, University College London Knowledge Lab
  • Dr Frank O'Kelly, STEER Clinical Advisor, MBE MB BS MRCGP DA(UK) DCH DRCOG
  • Professor Steve Roberts, STEER AI algorithm Advisor, Professor of Machine Learning in Information Engineering, University of Oxford
  • Professor John Bargh, STEER Social Priming & Research Advisor, James Rowland Angell Professor of Psychology at Yale University

AS Tracking in the news

Wednesday, January 27, 2021
During children’s mental health this week, schools desperately want to know what they can do to support their children’s mental health. We are delighted to release the findings of what is working across schools from our latest national AS Tracking data. Looking at 10,000 students, the data up to...
Friday, November 20, 2020
Talk Education recently interviewed Beth Kerr, the group director of wellbeing at the schools group Cognita, who are rolling out AS Tracking across the whole group. Ms Kerr is leading on the AS Tracking roll out as part of her role overseeing the pastoral care of more than 50,000 children at 78 sch...
Thursday, November 05, 2020
STEER Education have published their pre and post-lockdown UK student mental health tracking data. Looking at 27,000 students, the data provides the clearest picture of how the pandemic has, and is continuing, to impact the mental health of the UK's students. DOWNLOAD OUR REPORT FREE TRACKING ...