About Us

The STEER company


Dr Simon Walker

DProf, MTh, MA Oxon, BTh, MBPsS

Simon is company CEO and an applied cognitive biologist whose major work has involved pioneering the description of steering cognition, over the course of 17 years applied research from 1999. Simon has been engaged as a consultant to improve the steering cognition in leaders of large organisations, including Accenture, KPMG, PWC, government and charitable sector organisations. He leads STEER'S research programme into steering cognition.

imon has written numerous books and papers including an influential trilogy on the effects of steering cognition biases in leadership. His undergraduate studies at Oxford University were in Biological Science. He also holds MTh and BTh degrees. His doctorate was awarded for his contribution to professional fields of leadership & education. He is an Honorary Fellow at Bristol Graduate School of Education, an accredited executive coach and a qualified member of the British Psychological Society.

Dr Jo Walker, CSO

DProf, BA Hons, QTS, Adv Exec Diploma

Jo is CSO and the author of AS Tracking and the Footprints curriculum. She left a 25 year OFSTED outstanding teaching and advisory career in the state sector to found STEER Education in 2010 with Dr Simon Walker.

She was an academic deputy head in a large inner city state school and before that, an award-winning BESD advisor. She has worked as a consultant to many secondary and primary, day and boarding schools. She holds a BA in English and a Prof Dip in Executive Coaching. Her doctorate was awarded for her pioneering contribution, by her development of AS Tracking, to the professional field of adolescent self-regulation in education.


The STEER executive is composed of experienced Directors responsible for the strategic, operational, ethical and financial management of the company. The executive is advised by domain experts including the following

  • Professor Rose Luckin, STEER AI Ed Tech Advisor, Professor of Learner Centred Design, University College London Knowledge Lab
  • Dr Frank O'Kelly, STEER Clinical Advisor, MBE MB BS MRCGP DA(UK) DCH DRCOG
  • Professor Steve Roberts, STEER AI algorithm Advisor, Professor of Machine Learning in Information Engineering, University of Oxford
  • Professor John Bargh, STEER Social Priming & Research Advisor, James Rowland Angell Professor of Psychology at Yale University

AS Tracking in the news

Monday, January 13, 2020
STEER and Teen Tips announce they are bringing their expertise together to provide a ground-breaking preventative mental health programme that empowers parents, teachers and young people to prevent mental health ‘crashes’. Young people are suffering more mental health issues than ever before. T...
Tuesday, December 17, 2019
Bookings for 2020 FT Weekend Oxford Literary Festival STEER Education Conference ARE NOW OPEN. TICKETS AND BOOKINGS Ascent or decline? Educating the Western mind in an Age of China, Tech and AI, 30th March, 2020 “A truly impressive day, the presenters were excellent and delivered very thoug...
Saturday, September 21, 2019
Sky News exclusive feature reports on how AS Tracking is being used by 50,000 schoolchildren at 150 schools and one says it has helped decrease self-harm by 20%. The report, which interviews students and teachers from Tendring Technology College in Essex, an AET academy of 1500 students highlight...