About Us

The STEER company


Dr Simon Walker

DProf, MTh, MA Oxon, BTh, MBPsS

Simon is an applied cognitive biologist whose major work has involved pioneering the description of steering cognition, over the course of 17 years applied research from 1999. Simon has been engaged as a consultant to improve the steering cognition in leaders of large organisations, including Accenture, KPMG, PWC, government and charitable sector organisations. He leads STEER'S research programme into steering cognition.

Simon has written numerous books and papers including an influential trilogy on the effects of steering cognition biases in leadership. His undergraduate studies at Oxford University were in Biological Science. He also holds MTh and BTh degrees. His doctorate was awarded for his contribution to professional fields of leadership & education. He is an Honorary Fellow at Bristol Graduate School of Education, an accredited executive coach and a qualified member of the British Psychological Society.

Dr Jo Walker, CSO

DProf, BA Hons, QTS, Adv Exec Diploma

Jo is author of AS Tracking and the Footprints curriculum. She left a 25 year OFSTED outstanding teaching and advisory career in the state sector to found STEER Education in 2010 with Dr Simon Walker.

She was an academic deputy head in a large inner city state school and before that, an award-winning BESD advisor. She has worked as a consultant to many secondary and primary, day and boarding schools. She holds a BA in English and a Prof Dip in Executive Coaching. Her doctorate was awarded for her pioneering contribution, by her development of AS Tracking, to the professional field of adolescent self-regulation in education.



Andrew Pearson

Andrew comes from a long and successful technology background across several industries. He was responsible for leading CloudPay to become one of the world’s foremost financial pay services and is an expert in ensuring highly valued, sensitive data is safe, secure and easily accessible for clients, round the globe. Andrew joins STEER with passion for young people's opportunities, and a heart to serve.

The STEER executive is composed of experienced Directors responsible for the strategic, operational, ethical and financial management of the company. The executive is advised by domain experts including the following

  • Dr Frank O'Kelly, STEER Clinical Advisor, MBE MB BS MRCGP DA(UK) DCH DRCOG
  • Professor Steve Roberts, STEER AI algorithm Advisor, Professor of Machine Learning in Information Engineering, University of Oxford
  • Professor John Bargh, STEER Social Priming & Research Advisor, James Rowland Angell Professor of Psychology at Yale University

AS Tracking in the news

Wednesday, July 28, 2021
The prestigious award from BETT recognizes STEER’s market leading and innovative solution for safeguarding young people’s mental health. LONDON – 28 July 2021 – Today at the annual BETT Awards STEER Education won the 2021 award in the major category of Best Leadership and Management Solution, ahe...
Monday, May 10, 2021
STEER Education has been tracking pupils’ social-emotional development across Ys 3-13 for six years. We now track 70,000 pupils. From our data we have found 8/10 secondary age girls will now hide their needs from teachers, a rise of 30% since the pandemic. Boys have also seen a 20% rise. A crisis ...
Wednesday, May 05, 2021
It used to be the case that most pupils with challenging EBD needs were difficult to miss. Challenging needs almost always meant challenging behaviours. But not any more. Find out below how your school can respond to the growing number of pupils who are hiding their mental health needs. A gr...