The STEER company


Dr Simon Walker

DProf, MTh, MA Oxon, BTh, MBPsS

Simon is company CEO and an applied cognitive biologist whose major work has involved pioneering the description of steering cognition, over the course of 17 years applied research from 1999. Simon has been engaged as a consultant to improve the steering cognition in leaders of large organisations, including Accenture, KPMG, PWC, government and charitable sector organisations. He leads STEER'S research programme into steering cognition.

imon has written numerous books and papers including an influential trilogy on the effects of steering cognition biases in leadership. His undergraduate studies at Oxford University were in Biological Science. He also holds MTh and BTh degrees. His doctorate was awarded for his contribution to professional fields of leadership & education. He is an Honorary Fellow at Bristol Graduate School of Education, an accredited executive coach and a qualified member of the British Psychological Society.

Dr Jo Walker, CSO

DProf, BA Hons, QTS, Adv Exec Diploma

Jo is CSO and the author of AS Tracking and the Footprints curriculum. She left a 25 year OFSTED outstanding teaching and advisory career in the state sector to found STEER Education in 2010 with Dr Simon Walker.

She was an academic deputy head in a large inner city state school and before that, an award-winning BESD advisor. She has worked as a consultant to many secondary and primary, day and boarding schools. She holds a BA in English and a Prof Dip in Executive Coaching. Her doctorate was awarded for her pioneering contribution, by her development of AS Tracking, to the professional field of adolescent self-regulation in education.


The STEER executive is composed of experienced Directors responsible for the strategic, operational, ethical and financial management of the company. The executive is advised by domain experts including the following

  • Professor Rose Luckin, STEER AI Ed Tech Advisor, Professor of Learner Centred Design, University College London Knowledge Lab
  • Dr Frank O'Kelly, STEER Clinical Advisor, MBE MB BS MRCGP DA(UK) DCH DRCOG
  • Professor Steve Roberts, STEER AI algorithm Advisor, Professor of Machine Learning in Information Engineering, University of Oxford
  • Professor John Bargh, STEER Social Priming & Research Advisor, James Rowland Angell Professor of Psychology at Yale University

Central to STEER is a team of talented ex-teachers who support schools adopting AS Tracking. Our full-time consultants typically joined STEER from senior pastoral positions within schools, after long careers. They bring deep expertise in the profession, understanding of schools and most importantly, the wisdom of mature judgement.

STEER employs a team of full time developers who are continuously building our growing range of steering platforms & applications. We develop across browser, device and in app with a focus on intuitive, fast and powerful UIs, analytics and user-tools, within an elegant, coherent inter-operable enviromment.

Customer support for IT integration is provided by an exceptional and responsive service team. We are continously developing improved IT integrations with user platforms.

We employ specialist data scientists to build powerful data analytics to curate & interrorgate our data and improve our algorithms. We publish our data findings through various channels with the aim to be a 'thought leader' in the space of mental health and learning based on robust, quantitative primary data.

Our data governance team successfully designed and executed a strategic plan for GDPR starting 12 months ahead of time. We are constantly improving our data security and governance in an environment of online threat and change.

Our UK-based team to manage and deliver exceptional training and operational support for client schools, through both online and in-school courses. To date more than 1,000 teachers have attended 1 day courses in the UK.

We employ psychologists and medical clinicians to lead on the technical development of our pastoral care & learning tools. Our team provides rigorous design, training, responsible application, supervision and review for our practices.

AS Tracking in the news

Saturday, September 21, 2019
Sky News exclusive feature reports on how AS Tracking is being used by 50,000 schoolchildren at 150 schools and one says it has helped decrease self-harm by 20%. The report, which interviews students and teachers from Tendring Technology College in Essex, an AET academy of 1500 students highlights...
Sunday, September 01, 2019
STEER organised and hosted the inaugural Education Leaders conference on April 1st 2019 at the FT Weekend Oxford Literary Festival entitled ['Educating the Human Mind in a Robotic Age'] featuring global experts. Catch the videos of the expert presentations by Yale's Professor John Bargh and Oxf...